When is a Mac not a Mac?

Much speculation has been prompted by the photos from last week that showed Apple referring to their computer operating system as “OS X Leopard” instead of the previous “Mac OS X Leopard.” Some have theorized this is indicative of Apple licensing their OS to other computer makers.

In other words, OS X (the software) will run on something other than a Mac (the hardware).

I don’t recall anyone saying this is a slam-dunk, no-doubt expectation for tomorrow. In fact, John Gruber and Dan Benjamin spent a healthy portion of the most recent episode of The Talk Show shooting this rumor down. Basically, Apple makes way more money on a $2000 computer than they do on a $129 box of Leopard, so why would they screw up the revenue stream.

I agree with this. Apple will not license OS X to run on other companies’ non-Macs. But it got me thinking.

What if Apple is going to build something that does run OS X but is not a Mac?

Now, it’s been nearly 25 years since Apple built computers that weren’t Macs, but they have done it before. I don’t think they’d produce a normal desktop or laptop computer and call it not a Mac, but maybe they have something entirely different to surprise us with.

There’s been a persistent rumor of Apple working on a “tablet” Mac, either a full-blown, Leopard-running computer that fits in your hand or an oversized iPod Touch running “OS X iPhone.” I think it’s possible this could be the computer-but-not-a-Mac (CBNAM) I’m thinking of. That said, I don’t think this is a particularly likely announcement for WWDC tomorrow.

So, bottom line, I don’t have a great answer for what this CBNAM could be, but this line of inquiry interests me. I think most of the other expectations for Steve’s speech, while exciting, are relatively fleshed out.

This not-Mac could be how Apple surprises us tomorrow.

About this Entry

This page contains a single entry by Todd published on June 8, 2008 10:22 PM.

links for 2008-05-15 was the previous entry in this blog.

Stroke of Genius is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.