Garrett writes about Malcolm Gladwell's new book, Blink. Essentially Gladwell argues (and Garrett interprets) that people can only choose what they can easily understand. No matter how nuanced your actual preference might be, you're always going to go with the guy who's got a snappy explanation.

What this means for politics is this:

1. We cannot trust opinion polls to tell us what people want because the people literally don't have a clue what they actually want.
2. We must develop better and easier to understand language in order to tease out the more complicated preferences I believe the population has so that people feel comfortable making actual choices based on those complicated desires.

Confused yet? Read Garrett's post for more.